Twitter is trending among every small and large scale business to expand their reach and connect to their customers simultaneously. Over 317 million active users, Twitter is one of the best platforms to promote product and services. Are you planning to expand your business using Twitter? If yes, then you must read this before jumping into this ginormous social media platform and start tweeting.
Marketing your website on Twitter is entirely different than that on Facebook or any other social networking website. Almost every large scale business spends fortune over their promotion on Twitter and some even have their own dedicated team for Twitter handle. Although, it doesn’t imply that everyone needs a large sum of cash to grow their follow count or to promote business on Twitter. For someone just starting out, it isn’t very economical to hire overpriced social media experts, with the manual labor of few hours every week, it’s fairly possible to capture hundreds of potential leads from the Twitter alone.
Creating Your Business Profile
While creating an account on Twitter, pay special attention over the appearance of your profile as it serves as a bridge between you and your customers. Unlike Facebook, Twitter permits you to add a theme picture to your profile background. For those planning to promote their business must set their profile apart from the rest by using branded backgrounds. For those unfamiliar with graphic designing, hire someone from freelancing websites like Fiverr at just 5$ per images. Twitter also provides you the options to add feature text, website URL, contact information; you can even include pictures of your employees. Although just refrain from posting copyrighted material, you don’t want your posts getting flagged or even worse, if the account get banned.
Increasing The Follow Count
For a new Twitter account, it’s often difficult to gain followers on Twitter. Despite being an extremely profitable platform for promoting product and services, many businesses gives up due to their low engagement rate and poor follow count. For those starting out may use the help of people willing to promote your account for exchange of a few bucks. This will help you to gain some initial follow count, once the account starts growing, plan for your next move.
Promoting Your Business
So when your business account starts getting response from the followers, it’s time to promote your business. Tweet at least 4-5 times a day, although refrain from bombarding your followers with constant promotional tweets. Consider adding images to improve the engagement rate of your tweets and don’t forget to shorten your website URL before posting them on Twitter.
To conclude, Twitter is a great tool to promote your business online. Again, it’s not only media platform to advertise your products and services, you might wanna look into other social platforms like Facebook, Instagram, Pinterest and LinkedIn to spread the word about your business. After all, promoting your business on these gigantic social media sites will drive huge traffic and result in more sales.